Have you ever stood in front of a paint chip wall at a paint store and looked at all the shades of white offered?  If so, you can attest that white comes in a variety of hues.  Whites are categorized as cool, warm, or neutral.  With this in mind, decide the mood you are trying to evoke and select the appropriate shade of white to accomplish that.  A creamy yellow white such as Benjamin Moore’s Linen will feel warm.  A neutral gray white such as Classic Gray by Benjamin Moore can feel more serene, soft, and soothing.  Paper White by Benjamin Moore will be on the cooler blue side.  If you cannot make a decision on your white color, let a professional take the sweat out of your decision making.